Shapoorji Pallonji‘s SD Corp has launched an OOH marketing campaign ‘Wellness achieved proper’ urging individuals to offer care to themselves by emphasising the functionally and efficiency facets of its new residential mission AUBBURN.
The billboards are in a 3-D format and have introduced a person doing his workplace work whereas sharing a message, ‘A brand new age of wellness has begun’ to achieve a large set of audiences. The billboards have been put throughout Mumbai at prime places for 2 weeks. The marketing campaign has been executed by OAP, an outside company.
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Sanat Johare, model supervisor, SD Corp, mentioned, “Not solely we needed to seize individuals’s consideration, however we additionally needed individuals to soak up that messaging and expertise the sensation of wellness. These ideas have been deliberate in a method that resonates with all after they consider a stress-free and glad setting. The response we’ve acquired is the testimony that it has struck a chord with all. OOH medium has helped to achieve out to the shoppers and has helped in creating recall.”