The Rwanda Nationwide League will with quick impact rebrand to ‘Primus Nationwide League’ after the native soccer governing physique (Ferwafa) introduced native brewer Bralirwa Plc because the league’s new sponsor for the subsequent 4 years.
The settlement between either side was reached and signed on Thursday, March 5, at Ferwafa headquarters in Remera, Kigali.
In keeping with an announcement launched after the signing, the deal will see Bralirwa develop into the first sponsor of Ferwafa and the unique beverage sponsor of the topflight league for a interval of 4 years.
When the league resumes this month from a protracted hiatus attributable to Covid-19, Bralirwa will successfully get the title rights of the home soccer’s prime tier and media publicity for his or her drink model, Primus.
Ferwafa President, Brig. Gen (Rtd) Jean-Damascene Sekamana, is optimistic that the league sponsor will get returns on their funding.
“We consider that we are able to make it occur if we be a part of our efforts in selling each manufacturers within the stadiums and within the digital world,” mentioned Sekamana.
On behalf of Bralirwa, Managing Director Merid Demissie famous: “By means of this partnership, we’ve the chance to additional develop the enjoyment of Rwanda soccer collectively. We want to create experiences that attain many Rwandan soccer followers and contribute to the event of native soccer.”
Whereas each events have remained tight-lipped in regards to the worth of the deal, it’s reported that the sponsorship bundle is within the area of Rwf640 million, a far much less sum in comparison with what Azam injected in when the Tanzanian pay tv firm provided $2.35m (about Rwf2.3 billion) in 2015 to sponsor the league for 5 years.
The broadcasters, nevertheless, terminated the deal three years later, accusing Ferwafa of breaching the contract phrases and missing accountability.
That is the third time Bralirwa is turning into the title sponsor of the Rwandan prime division league, having beforehand finished so in 2004 and, from 2009 and 2012.