Retail chain Naivas has opened its fourth department in Nakuru city on Friday, taking on area vacated by Tuskys.
The brand new outlet is positioned alongside the principle road, Kenyatta Avenue, and brings the retailer’s department community to 71.
Naivas, similar to collapsed Nakumatt and struggling Tuskys, traces its root in Nakuru earlier than its growth countrywide.
Tuskys shut its Kenyatta Avenue department in January, the final out of the 4 within the city the place the chain was based within the Eighties.
“Naivas began in Nakuru and we’re again to make our presence felt within the South Rift area. We intend to keep up development plans this yr with a strategic concentrate on underserved and high-value city areas. Regardless of the impression of Covid-19 on enterprise and the economic system, we stay resilient in our growth technique,” stated Naivas’ chief business officer Willy Kimani.
Mr Kimani recalled that former chairman and the founding father of Naivas, Peter Mukuha Kago, had wished to have a department on the coronary heart of Nakuru city, however was not fortunate.
“I’m joyful his needs have been fulfilled in the present day. The outlet will probably be stocked with a wide range of high quality merchandise to select from, starting from recent produce, branded meals, basic home items, electronics amongst many others,” he added.
The brand new Naivas department raises competitors in Nakuru the place final week Cleanshelf opened its first outlet on the identical road.
Different retailers within the city embrace WoolMart and QuickMart with two branches every whereas homegrown Gilanis has maintained its solely department.
Naivas Supermarkets started as a household store often known as Rongai Self Service Shops in a tiny village at Rongai buying and selling centre on the fringes of Nakuru city within the early Nineties.
It has since grown to turn out to be a significant participant within the fiercely aggressive retail enterprise in Kenya.
Naivas took over the premises vacated by Nakumatt on the Nakuru West Aspect mall in 2019.