Pop singer Davido has added one other feather to cap as he has been unveiled as a model ambassador for a number one producers and distributors of non-public well being care and laundry merchandise within the nation, Aspira’s Viva Plus Laundry Sanitizer Detergent Powder.
The revealing ceremony came about on Thursday, at Radisson Blu Resort in Lagos. It was attended by a cross part of the Nigerian media and stakeholders within the Nigerian leisure trade.
Talking on the occasion, Aspira Head of Advertising, Mr. Santhosh Kumar Nair mentioned “the corporate determined to signal on the hit maker and DMW boss due to his dynamism, recognition amongst Nigerian youths and his hardworking disposition which has put Nigeria on the worldwide music map.”
“We’re glad to tell the Nigerians that henceforth, Davido would be the official face of our Viva model,” he added.
Talking additional, Nair mentioned that Davido by means of his music is making Nigerians proud all around the world.
“That he’s one among Nigeria’s prime manufacturers. He has contributed immensely in direction of the leisure trade in Nigeria.
“He continues to encourage tens of millions of Nigerian youths and that is in consonance with the core values at Aspira which is youth empowerment, as a result of there may be an alignment between Davido’s imaginative and prescient and the core values of Viva as a model. The synergy between each manufacturers would affect the society in constructive, distinctive and in important methods,” Nair mentioned.
Following this new relationship with the famous person, Aspira Nigeria has already rolled out some thrilling offers on all their social media platforms for everybody to key into the brand new product.
Davido, who got here in firm of his DMW gang, expressed his willingness to work with the corporate, stating that the product- launch was in step with the imaginative and prescient of the corporate to interrupt new grounds and ship prime quality product to their prospects.
He mentioned he accepted to hitch the household after thorough investigation and background examine of what the corporate is about and found that the model has initiated so many youth based mostly tasks and group improvement packages.
The a number of award-winning singer, nevertheless, implored his teeming followers to hitch him as he’s set to launch his advertising technique for Viva plus with the remainder of his media staff.
He assured the administration of Viva of an exciting expertise as the brand new product, based on him, “has been examined and confirmed to be of A-plus requirements”.
Aspira’s Viva Plus was manufactured within the wake of the COVID-19 pandemic within the nation. The corporate determined to develop a detergent that would scale back the chance of spreading ill- inflicting micro organism, along with preserving garments stain- free. Viva Plus Laundry Sanitizer was the results of that brave initiative.