SOFIA, Bulgaria–(BUSINESS WIRE)–DIAGEO, the world’s main premium drinks firm with an excellent assortment of manufacturers, akin to Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, has appointed United Partners (UP, the Company) a strategic Tradition & Leisure accomplice to its Jap Europe (EE) advertising crew.
The Company, chosen after a prolonged and aggressive course of, has designated a devoted technique crew to be accountable for the event of the cultural model methods of DIAGEO’s key manufacturers. The UP regional hub will probably be creating the model methods and aiding in rolling them out to ship DIAGEO’s imaginative and prescient within the area.
UP will give attention to the important thing markets in Jap Europe amongst which Russia, Romania, Czech Republic, Hungary, Croatia, Ukraine and Israel. Few years in the past United Companions began its enterprise growth in Jap Europe by making a community of unbiased company companions of PR & Advertising and marketing companies in CEE and Russia (UP Network), whose intention is to avoid wasting time and sources in executing multi-country campaigns in EE markets.
“After being acknowledged because the Best Eastern European consultancy by the SABRE Awards in 2020, changing into a strategic accomplice of DIAGEO is a big step in United Companions’ growth within the area by way of creating, managing and scaling regional communications methods”, mentioned Maria Gergova – Bengtsson, Founder and CEO of United Companions.
United Companions’ experience lies in data-driven methods, influencer advertising, social media listening, digital advertising, artistic growth and extra. The company is specialised in constructing 360º communications methods that create distinctive manufacturers and cultural impression and ship development throughout industries and markets.
Penelope Zaoudi, Senior Communication Strategist in Diageo mentioned ‘We’re completely delighted to accomplice up with United Companions and construct the way forward for our manufacturers in Jap Europe collectively. Successful in tradition is a key precedence for us and we’re very a lot trying ahead to creating some award successful tradition campaigns’
United Companions is without doubt one of the main communication companies in Central and Jap Europe. UP’s mission is to assist folks select its purchasers’ manufacturers, merchandise, affords, causes and IDEAS via a fantastic mixture of perception pushed methods, daring creativity and the appropriate communication channels. In 2020, the celebrated Sabre Awards, by Provoke media, introduced UP as The Best Communications Consultancy in Jap Europe. UP has been additionally awarded for the Finest Worldwide PR Marketing campaign and World Finest Group constructing marketing campaign by IPRA Golden World Awards. For the final 24 years UP helps world manufacturers like Pampers, Gillette, Ariel, Pantene, All the time, Previous Spice, Nespresso to develop and win prospects’ hearts. United Companions is a founding father of UP Community, a community of PR and Advertising and marketing companies in Central and Jap Europe, and Russia. Among the many key UP providers are: data-driven model communications methods, tradition & leisure methods, influencer advertising, media and social media listening and evaluation, experiential advertising, digital advertising, worker engagement, social media technique and administration, disaster administration, public affairs. The primary trade experience of UP is in Client, Expertise and Healthcare.
Diageo is a world chief in beverage alcohol with an excellent assortment of manufacturers throughout spirits and beer. Our Efficiency Ambition is to be top-of-the-line performing, most trusted and revered shopper merchandise firms on the earth. Our merchandise are offered in additional than 180 international locations and our manufacturers embrace Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Zacapa, Baileys, Don Julio, Gordon’s, Tanqueray and Guinness.
Diageo Jap Europe market covers Diageo’s beer enterprise throughout all of Continental Europe in addition to spirits companies throughout Russia, Jap Europe, Central Asia, Center East and North Africa. All in all, 54 international locations. There are greater than 370 folks working within the Jap Europe market.
Go to Diageo’s world accountable consuming useful resource, www.DRINKiQ.com, for info, initiatives, and methods to share greatest follow.
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